He said that hot categories include casual games, such as Cookie Jam, and social-casino games, such as Old Vegas Slots. Morris said more Eastern European and Asian game developers made the list this year as savvy publishers in those regions are expanding worldwide via Facebook. Publishers are using Facebook as a social-acquisition channel on mobile. The company then adapts the optimized game for mobile. He pointed to King, the publisher of Candy Crush Saga and Candy Crush Soda Saga, as one of those companies that tests games on Facebook in real time without lots of iteration loops with a partner. Increasingly, there is a population of game publishers that are operating great businesses on Facebook and mobile.” “We don’t view this as a zero-sum battle between Facebook’s web platform and mobile. Mobile-first games like Kim Kardashian: Hollywood are migrating from mobile to Facebook web as well, Morris said. It includes casual titles like Cookie Jam as well as strategy games like Klondike from Vizor Interactive. Morris said the list of the best new games (see below) was broad. Morris said Facebook chose the winner based on player ratings, the strength of the Facebook implementation, the growth of the game in players and revenues, and the team’s assessment of the overall quality. ![]() That pattern is a familiar recipe for making hits, Morris said. SGN optimized the title on Facebook and then took it into mobile. The candy-themed title launched on Facebook’s web platform in May, and it has more than 5 million players now. ![]() “The customer ratings are off the charts.”Ĭookie Jam is a colorful “match-3” title that shows the popular genre is still going strong on Facebook. ![]() “Cookie Jam is a great revenue business, and it’s a really delightful game,” Morris said.
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